Pop Art Shoot

I have recently been working for George Head office as a Marketing Assistant. This has been an amazing opportunity to express my ideas and see them unfold.

My role was to concentrate on the external marketing, this included POS, TV advert and Press. So I attended the shoots, assisting the stylist on shoot to make the clothes into something aspirational to the George customer. As well as assisting with styling the model, I also took part in deciding what background was correct for shooting the certain trend. Here is an example of a shoot which was to push the pop art trend:

Alexa Chung the new face of Vero Moda

Alexa Chung is a major style icon for young girls currently. Her vintage feminine look has influenced young girls to raid the charity shop and Grandma's wardrobe. She is best known for being a modal and a TV Presenter.

Alexa is now the new face of Vero Moda, taking part in an ad campaign. The collection reflects her feminine, vintage style. With the peter pan collars and calm colours. 

Even though this beautiful collection is a reflection of Alexa, the price range hasn't changed. Ranging from £10 to £42, for this high style its hardly breaking the bank prices.

                                                    

Art meets fashion!

Daniel sliver a London artist has done an exclusive collection for Acne ! It features upcoming seasonal trends! It features trends such as clashing patterns, African inspired prints. This launched on the 11th of October. There were celebs there such Alexa Chung and Daisy Lowe!